![]() ![]() Most of the time is spent not translating and developing, but getting permission for the artwork. Once we have a clear roadmap, the mockups can take less than a month, the development takes two to three weeks. It depends on how complicated the program is, it can take somewhere between three and six months. How long does it take to build a Mini Program? They usually don’t have a dedicated staff so it’s either the content manager or the marketing manager interfacing with us and responsible for gathering the resources from different departments and getting clearance. Is this a heavy lift for your cultural clients? Next, we do the mockup and water frame process, using the assets that museums provide us. We’ll talk internally with the development team to narrow down the wish list and see what is technically achievable and what the cost is going to be. So, you have goals and a functions wish list, what’s next? Then we have a brainstorm session to create a functions wish list - setting aside budget and technical limitations. We show clients different types of Mini Programs for inspiration, including e-commerce, ticket and booking, educational, or audio guides. Once registered, how does the planning happen? There’s sometimes a back and forth with the WeChat verification agency. We give them the paperwork, they gather their assets for us, and once we have that we submit it to WeChat. So you’ve convinced them! What’s the first step? ![]() You need to build a China-specific presence, some will argue, we are not doing anything specific for the European market or the Latin American market, why do we need something special for China? A lot of museums don’t realize that efforts on Youtube and Google are not getting translated into China. Often, clients are interested in the Chinese market and want to build a presence but don’t know where to start. There is a lot of data you can gather on users compared to physical print material traditionally used by museums and this helps get a strong understanding about Chinese visitors. It’s a smooth and polished user experience, there’s no need to install, users have fast access and no commitment. Why should cultural organizations be thinking about Mini Programs? Jing Travel spoke to Jessica Dai of China Luxury Advisors, the agency responsible for the Mini Programs of MoMA, the Guggenheim, and the Asian Art Museum, to break down the process from registration to execution. ![]() Increasingly, overseas attractions and destinations are also launching Mini Programs as a dynamic and economic way to connect with Chinese audiences.īut how, exactly do you build a Mini Program? The development revolutionized China’s internet landscape by offering a simple and cost effective way for companies to provide services on a platform that is ubiquitous in the country.Īlthough the e-commerce and gaming industries have embraced Mini Programs with particular enthusiasm - representing 42 percent and 28 percent of Mini Programs that WeChat users follow - China’s cultural institutions have also leveraged Tencent’s creation to upload digital resources, reach new audiences, and enhance their onsite experiences. In early 2017, Tencent created Mini Programs, non downloadable apps that live inside WeChat’s ecosystem. This article is part of a series looking at Mini Programs in the context of cultural institutions, check out the other stories here. ![]()
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